Market Through Associations
Industry associations and professional organizations serve as your main springboard for your consulting business. These organizations are a collecting point for your prospects and provide a forum for personal contact marketing (networking).
First, you need to figure out how many associations are in your field. How do you do this? Enter the key word or words from your industry into your favorite Internet search engine. In most cases, with enough surfing, you will find all the associations that exist. While you’re at it, find all the trade magazines in the industry. Also, talk to everyone you meet in the industry to find the top organizations.
For example, when I go to any search engine on the Internet and pull up the key words “self-storage,” usually the first item I see is the Self-storage Association (SSA). Do the same with your target market/industry.
After you find your target associations, make contact with these folks. Volunteer to help out and see if you can get to speak at their events.
First, you need to figure out how many associations are in your field. How do you do this? Enter the key word or words from your industry into your favorite Internet search engine. In most cases, with enough surfing, you will find all the associations that exist. While you’re at it, find all the trade magazines in the industry. Also, talk to everyone you meet in the industry to find the top organizations.
For example, when I go to any search engine on the Internet and pull up the key words “self-storage,” usually the first item I see is the Self-storage Association (SSA). Do the same with your target market/industry.
After you find your target associations, make contact with these folks. Volunteer to help out and see if you can get to speak at their events.
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