Consulting is Not a Get-Rich-Quick Scheme
If you are looking to make a quick buck, consulting isn’t the business for you and my system will not help you. However, if you are looking to build a consulting empire over the long haul, you’ve come to the right place. The reason is that my system requires you to build a solid base of customers. It may take a while, but once built, it will continue to pay you dividends almost indefinitely. It will also become a saleable entity. You and this system will only succeed if you are ethical. You can probably make a little bit of money quickly by taking advantage of people, but you won’t make big money in the long run.
My system requires you to produce great materials that have major value for all of your clients, large or small. This requires a little more work on the front end, but pays off handsomely over time. The reason this works is that people either buy “up the dollar chain” or “down the dollar chain.” Some people will get involved with you by spending $19.95 on your book, but this is only the beginning of your relationship with them. After they are happy with your book, they will then invest in your $99 e-zine. Happy with this, they will purchase your audio tapes from a live seminar for $297, and so on.
It can also work the other way. They will show up at a seminar and spend $297. They will then give you an additional check for $777 for your “big product” package. Then later they buy your book for $19.95. However, it is rare that people spend the big bucks with you before spending some small money first. Thus, you need to have quality material developed all the way down to the $9.95 report. If you screw up and don’t deliver quality content and value at that price point, they will not go any farther. So, don’t blow your opportunity with poorly developed products.
Even when people buy the more expensive products first, they will buy all of your cheaper products if you give them many times more than their money’s worth. The key is to get them into your funnel as a customer at any level, and then trade them up the ladder over time.
My system requires you to produce great materials that have major value for all of your clients, large or small. This requires a little more work on the front end, but pays off handsomely over time. The reason this works is that people either buy “up the dollar chain” or “down the dollar chain.” Some people will get involved with you by spending $19.95 on your book, but this is only the beginning of your relationship with them. After they are happy with your book, they will then invest in your $99 e-zine. Happy with this, they will purchase your audio tapes from a live seminar for $297, and so on.
It can also work the other way. They will show up at a seminar and spend $297. They will then give you an additional check for $777 for your “big product” package. Then later they buy your book for $19.95. However, it is rare that people spend the big bucks with you before spending some small money first. Thus, you need to have quality material developed all the way down to the $9.95 report. If you screw up and don’t deliver quality content and value at that price point, they will not go any farther. So, don’t blow your opportunity with poorly developed products.
Even when people buy the more expensive products first, they will buy all of your cheaper products if you give them many times more than their money’s worth. The key is to get them into your funnel as a customer at any level, and then trade them up the ladder over time.
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