Appoint Yourself King or Queen
If you are interested in making the most money in the shortest amount of time as a consultant, you have no time for subtlety. So, assuming you have the knowledge to back it up, do what I did in the self-storage industry. Go in and appoint yourself “king.” This is almost as good as owning your own island and turning it into a country.
Be brash and announce yourself as “the expert.” This will mean that in any of the ads or promotional materials you produce, you will list yourself as the “top” this or that in the field. For example, if you are an engineer, you will become the “top civil engineer in the pipe fitting business.” My very first ad in the self-storage field stated that I was the top marketing expert in that industry. How could I dare do this? Because I was able to support the claim. I was an expert marketer and I had a general knowledge of the self-storage industry. I did my homework and I knew I could back up my claims. Additionally, up till then, no one else had claimed the title, so I won by default.
You may feel funny about going into an industry and wearing the king’s crown without having been born to royal parents. However, keep in mind that many currently accepted experts have done exactly that. If you doubt this is true, find a copy of Robert Ringer’s Winning Through Intimidation. Read his section on something he refers to as the “Leap Frog Principle.”
If you don’t do what I suggest, someone else will. Someone may have already claimed the crown for your niche. Take a close look at the current top consultant in your field and you will probably see that he or she did something similar when they first entered the market. If the top crown is taken, you can either take on the king or queen directly or find a sub-niche and declare yourself king or queen of that province.
Be brash and announce yourself as “the expert.” This will mean that in any of the ads or promotional materials you produce, you will list yourself as the “top” this or that in the field. For example, if you are an engineer, you will become the “top civil engineer in the pipe fitting business.” My very first ad in the self-storage field stated that I was the top marketing expert in that industry. How could I dare do this? Because I was able to support the claim. I was an expert marketer and I had a general knowledge of the self-storage industry. I did my homework and I knew I could back up my claims. Additionally, up till then, no one else had claimed the title, so I won by default.
You may feel funny about going into an industry and wearing the king’s crown without having been born to royal parents. However, keep in mind that many currently accepted experts have done exactly that. If you doubt this is true, find a copy of Robert Ringer’s Winning Through Intimidation. Read his section on something he refers to as the “Leap Frog Principle.”
If you don’t do what I suggest, someone else will. Someone may have already claimed the crown for your niche. Take a close look at the current top consultant in your field and you will probably see that he or she did something similar when they first entered the market. If the top crown is taken, you can either take on the king or queen directly or find a sub-niche and declare yourself king or queen of that province.
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